Pip Edwards never stops moving so its kind of perfect that she’s launching an active wear label. In collaboration with designer Claire Tregoning, Master Pip has created the ideal performance brand and the antithesis of those activewear brands that claim to be so fashion forward yet just… aren’t. Have no fear, Pip is here. Enter P.E Nation. It’s sexy but sort of tomboy, a little retro but functional. It is Pip Edwards – she is all that (and sometimes hilariously dysfunctional too). The label launches today. Nation takeover begins now.


Image shot exclusively for Stylerunner

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